$1,999.00 - $2,199.00
MASTER OF FUN Laufey is our most clever and versatile bike. Instead of saying that Laufey is tailored for one type of rider, we're going to go ahead and claim this fun-loving machine is perfect for everyone. Laufey is omnipotent: it's a slack, simple trail bike that relishes new terrain. Laufey may be someone's first bike or their latest bike. It's inexpensive and attainable, and it's a niche bike that feels at home in even the most exclusive bike collection. It's for first-timers and expert shredders. Ride it in Lycra, shred it in jeans. Laufey is a jack-of-all-trades and master of fun with 29" wheels and a 140mm fork. Maximum Capability and Speed - For long, fast rides over varied terrain with the greatest versatility, 29" is the clear choice for Laufey. - Wide 2.6" tires offer a bigger contact patch, which means more grip. More knobs are digging into the ground at any one time, increasing cornering and braking traction. Trail Geometry - Slacker head angle—great stability - Lower bottom bracket—corners naturally - Longer cockpit—room to move while maintaining balance - Longer wheelbase—stability at high speeds - Steep seat angle—proper pedaling position - Short seat tube—for long dropper posts Hydroformed - We manipulate the shapes and wall-thickness of our aluminum tubing to increase strength and resistance to unwanted flex. Many of the tubes are butted to save weight in the middle of the tubes, away from the stress of the joints and the weld zones. - Using aluminum technologies as advanced as our carbon manufacturing ensures our aluminum bikes are never second-best. Reliability - Laufey is designed to see a lot of action. While keeping the frame light, we aimed for the added durability required for a bike that will be ridden hard. Butted and hydroformed tubing ensures the burliness is where it's needed. Forged Yoke - To allow maximum tire clearance and offer great rigidity we created a proprietary chainstay yoke that is forged and then CNC finished to exact specs. - It's not a new technology, but it's costly and we felt that a great solution was right for Laufey.
$719.00 - $719.99
The Storm picks up where road, gravel, and hybrid bikes can't go – fatter tires, off-road-oriented progressive design, and features that'll give riders the chance to truly experience what mountain biking is truly all about in a bike that won't break the bank. Whether you've found your way back to bike after years away, or are just exploring a new way to ride, the Storm offers quality, performance and accessibility to a wide array of riders, and is the perfect chance to give you the time and versatility to learn what kind of mountain biking is perfect for you! - 6061 Alloy Frame with smooth welds and updated geometry - 100mm Travel Suspension Fork - Internal routing for shifter and brake cables - Increased 2.35" tire fitment - 27.5" and 29" frame options depending on size - Shimano Altus 2x7 Drivetrain - Tektro M275 Hydraulic Disc Brakes - WTB Starflight 2.25" Tires RIDER BENEFITS: - PROGRESSIVE DESIGN: The Storm uses Norco's holistic approach to fit and geometry to achieve its nimble, confident trail performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful, efficient pedaling, increased climbing traction and added grip and control when descending to help make the most of every ride. - 100MM TRAVEL SUSPENSION FORKS: Each Storm features 100mm of front suspension travel – the perfect amount for off-road adventure and exploration, without feeling like you're carrying around extra weight or bulk when you don't need it. - INTERNAL ROUTING FOR SHIFTER AND BRAKE CABLES: By routing the brake and shift cables inside the frames, they are out of harm's way and away from the elements. That means shifting and braking performance last longer between services, and the bikes look clean! - 2.35" TIRE CLEARANCE: The Storm series comes equipped with 2.25" tires for a smooth, all-round fast ride, but the frame is designed to take up to 2.35" rubber, so if your adventures start to get a little looser, just throw on some wider tires, and the Storm is good to go! - TWO WHEEL SIZES, ONE BIKE: Depending on what frame size you ride, the Storm is available in a wheel size to suit you. The XS, and S are equipped with 27.5" tires to help fit smaller riders, and the L and XL feature 29" wheels so taller riders can take advantage of their smooth ride. If you're ride a medium, you're in luck! You get to choose either wheel size depending on your preference! Wheel size: - Sizes XX-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch
Developed in collaboration with Norco Factory Racing, the Aurum’s World-Cup racing heritage will put any gravity junkie or passionate DH racer in the hot seat — at races and with your buddies during a day at the park. The Aurum A1 features Gravity Tune, with rear-center lengths that increase proportionately to the front center length for each frame size, achieving optimal body position and weight distribution for superior handling and control. The 6060-T6 frame includes strategic frame armor and integrated fork bump stops, with fender and shuttle guards for protection from day to day high speed riding and surprise get-offs. Designed around 27.5” wheels for strength and stiffness, the Aurum A1 has 142mm rear axle spacing and an 83mm BB shell for ideal chainline with DH drivetrains, and provides 200mm of supple travel with its Fox Performance Vanilla LSC rear shock. Because so many riders have their own preference for wheels, forks, drivetrain and brakes, we’ve made the frame available on its own to build your ultimate dream park rig!
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame and is built to be the ultimate DH park rig, happily churning out lap after lap at your favorite gravity-fueled destination throughout the season. Developed in collaboration with Norco Factory Racing, the Aurum A1’s World-Cup racing heritage will put any gravity junkie or passionate DH racer in the hot seat — at races and with your buddies during a day at the park. The Aurum A1 features Gravity Tune, with rear-center lengths that increase proportionately to the front center length for each frame size, achieving optimal body position and weight distribution for superior handling and control. The 6060-T6 frame includes strategic frame armor and integrated fork bump stops, with fender and shuttle guards for protection from day to day high speed riding and surprise get-offs. Designed around 27.5” wheels for strength and stiffness, the Aurum A1 provides 200mm of supple travel with its Fox Performance Vanilla LSC rear shock and RockShox Boxxer Select fork. With a tough, reliable Shimano Zee 10-speed DH drivetrain and 200mm SRAM Code R brakes, you’ll have all the performance and reliability you need for a day at the park without the massive repair bills.
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
The Norco Aurum A7 offers a World Cup-proven design in a premium alloy frame. This 650B-wheeled downhill race and park bike combines their most advanced mountain technologies including Gravity Tune, 200mm A.R.T. suspension and an integrated shuttle guard. Latin for gold, the Aurum delivers high-speed control and durability for full days in the park or racing against the clock.
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. Precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control, while the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most. The Aurum — Latin for “gold” — earned its name by turning the most challenging terrain features into advantages over other riders. Devour steep, gnarly sections with high-speed control and push your limits whether you’re doing park laps or racing against the clock.
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum might have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. The Aurum C7.1 Framekit includes a Fox Float X2 Factory rear shock and Norco 142x12 thru axle.
Norco’s Aurum Carbon 7.1 is here to blast backwoods shuttle runs, laps in the park, and World Cup courses alike. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when tackling some of the nastiest tracks on earth. Norco knows that DH bikes experience some of the roughest riding conditions, so they incorporate Armorlite resin and integrated frame guards throughout to bolster impact resistance, meaning you can focus on taking the fastest line, not necessarily the safest. Norco’s A.R.T. rear suspension with Gravity Tune powers Cane Creek’s insanely adjustable Double Barrel coil shock for a perfect blend of big-hit compliance with pedaling efficiency. Build up the Aurum Carbon 7.1 and get ready for the ride of your life!
The Aurum HSP was created for one single purpose: to be the fastest downhill mountain bike available. The Aurum HSP's full carbon frame is engineered for maximum strength and increased vibration damping at speed. The High Single Pivot suspension relies on precision kinematics and a chain idler wheel to ensure the suspension absorbs any obstacle between you and victory, while remaining unaffected by drivetrain forces. The adjustable reach ensures easy adjustment for rider fit or preference. Available in both 27.5 and 29" models, the Aurum HSP features Norco's Gravity Tune geometry to provide the same ride characteristics and weight balance across all three frame sizes. Starting with this world-class frame, you get to determine every detail and scrutinize every part in building your ultimate descender to power around every corner and across the finish line for your time in the Hot Seat.
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world in pursuit of gold. - Aurum HSP Full Carbon Frame: Lightweight and durable full carbon fiber frame for improved stiffness-to-weight ratio, increased vibration damping and maximum strength - Gravity Tune: Ensures optimal body position and ideal front/rear weight distribution for riders of all sizes to deliver superior handling and control at high speeds - A.R.T. Suspension: The most extreme iteration of Norco’s proven A.R.T. suspension philosophy to date. Optimized for DH race purposes delivering superior grip, support, and control on steep and rough terrain - Adjustable Front Center: Allows riders to make easy adjustments to the bike’s front center and wheelbase length for quick and easy fit and setup tuning - 27.5" or 29” wheels: offering M-XL riders a choice of wheel sizes to further fine-tune handling characteristics based on their riding style
Norco's Fluid 2.2 brings all the fun and trail capability of the Fluid series to smaller riders. They'll carve on the lightweight, stiff aluminum frame with 95mm of rear wheel suspension and 20-inch wheels. The RST fork up front keeps 60mm of suspension tucked between your youngster and the rocks for a smooth, comfortable ride. A 1x10 speed Shimano drivetrain supplies ample gearing to conquer any hill, packing the same technology and lightweight as you'll find on full-size bikes. Hydraulic disc brakes from Tektro bring all the modulation and stopping power they'll need to handle the rougher stuff, and Norco supplies a quality handlebar, stem, and saddle, all proportioned for smaller riders to tie the ribbon on the package.
Want to see what you're capable of? First, you need a bike to get you there. Get started with Norco's Range Carbon 7.3 Framekit. Its lightweight carbon frame is seriously stiff for inspired cornering and wonderful responsiveness, while the 650B wheels increase traction and hold momentum like a 29er, yet are quick, playful and strong like 26-inch hoops. Out back you've got 160mm of Norco's legendary A.R.T suspension so you'll have the confidence and control to barrel into anything full speed. Oh yeah, that's all driven by a Cane Creek Double Barrel shock for maximum trail steeze. The 7.3 framekit has the mount for a front derailleur, so it's all ready to go for 2x or 1x systems.
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