$1,999.00 - $2,199.00
MASTER OF FUN Laufey is our most clever and versatile bike. Instead of saying that Laufey is tailored for one type of rider, we're going to go ahead and claim this fun-loving machine is perfect for everyone. Laufey is omnipotent: it's a slack, simple trail bike that relishes new terrain. Laufey may be someone's first bike or their latest bike. It's inexpensive and attainable, and it's a niche bike that feels at home in even the most exclusive bike collection. It's for first-timers and expert shredders. Ride it in Lycra, shred it in jeans. Laufey is a jack-of-all-trades and master of fun with 29" wheels and a 140mm fork. Maximum Capability and Speed - For long, fast rides over varied terrain with the greatest versatility, 29" is the clear choice for Laufey. - Wide 2.6" tires offer a bigger contact patch, which means more grip. More knobs are digging into the ground at any one time, increasing cornering and braking traction. Trail Geometry - Slacker head angle—great stability - Lower bottom bracket—corners naturally - Longer cockpit—room to move while maintaining balance - Longer wheelbase—stability at high speeds - Steep seat angle—proper pedaling position - Short seat tube—for long dropper posts Hydroformed - We manipulate the shapes and wall-thickness of our aluminum tubing to increase strength and resistance to unwanted flex. Many of the tubes are butted to save weight in the middle of the tubes, away from the stress of the joints and the weld zones. - Using aluminum technologies as advanced as our carbon manufacturing ensures our aluminum bikes are never second-best. Reliability - Laufey is designed to see a lot of action. While keeping the frame light, we aimed for the added durability required for a bike that will be ridden hard. Butted and hydroformed tubing ensures the burliness is where it's needed. Forged Yoke - To allow maximum tire clearance and offer great rigidity we created a proprietary chainstay yoke that is forged and then CNC finished to exact specs. - It's not a new technology, but it's costly and we felt that a great solution was right for Laufey.
$2,399.00 - $2,599.99
THE LIGHTEST AND MOST CAPABLE RACING BIKE Performance, technology, and style have always been cornerstones of cycling. We may not compete but we love the feel of a racing bike—an Orca that is light, fast, and beautiful. Professional athletes, weekend warriors, Strava hunters, and recreational riders all have similar aspirations—we love the machine as much as the lifestyle.
YOU WON'T KNOW UNLESS YOU GO Of course you're not lost, you just aren't quite sure if this road is the quickest route to the next ridge. The weather is great, you've got all day and you're riding Terra, so keep the wheels rolling. If route-finding, taking the long way home, and straying from the beaten path are your ideas of fun, there is no better tool than Terra for unlocking your desire to explore. All Road Geometry - Control in a variety of circumstances. Terra is designed to be at home on dirt, gravel, or just about anything else you might encounter. - Terra ergonomics work for cyclocross, all-day rides, and the occasional long training day on the road. - Handling is precise and intuitive. Angles and dimensions are considered carefully across a range of sizes to maximize rider comfort. Versatility - Terra can fill several roles—Gravel, Road, CX, Winter Training, or Commuting. Tire Clearance and the ability to mount accessories like mudguards, combined with a functional All-Road Geometry, means that Terra can change with the seasons.
URBAN LIGHTNESS In the spirit of urban function and easy use, we have developed a new transportation concept designed for your life. A machine that is also a sophisticated accessory that echoes your sense of style without overshadowing it—a sleek, fun, reliable tool that can be easily maneuvered into apartments or workplaces. Vibe is a bike that is lightweight and enjoyable to ride—with a motor, battery, and integrated electronics system designed for the fast-paced, grab-and-go lifestyle of the city. INTEGRATED LIGHTS - It's like magic—Fully integrated lighting is just one more feature to enhance your ride. Vibe is safer and more functional with head and tail lamps that announce your presence day and night. With full-time running lights and an optional high-beam light, Vibe is ready for the road. IWOC TRIO - Vibe's control center is an attractive and discreet handlebar-mounted switch, putting function at your fingertips without removing your hands from the bar. - On, off, and light control - Battery & assist level - Information by RBG LED - Smart & compact INTERNAL BATTERY - The battery is one of the most noticeable components of an eBike system, so every step has been taken to find the lightest, smallest, and most discreet unit. Vibe's Enough Energy concept provides you enough battery power, not more. It eliminates the need for a bulky, high-output battery that needs to be removed from the bike. PAS SENSOR - Vibe's smooth and balanced assist requires an advanced sensor. Blending perfectly with our effort to create a sleek and discrete system, the cassette lock ring is replaced with a PAS sensor that monitors your pedaling input and adjusts power accordingly. - 40 pulses per second - Magnetized lock ring sensor - Proprietary algorithm & electronics ICR PLUS - Internal Cable Routing is carefully guided along the best path under the stem and through the head tube with no rub or rattle and is optimized for both traditional and electronic shifting systems. Proprietary headset spacers smooth airflow and offer easy adjustment.
Norco's 14" Coaster mountain bikes are perfect for getting your 3 to 4-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 14-inch wheels, and quality components across the board. With a familiar coaster brake and rear hand brake on the Coaster, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. - Lightweight alloy frame - Kid-sized components - Coaster brake with rear hand brake - MTB tread tires - Training wheels included
Norco's 16" Coaster mountain bikes are perfect for getting your 4 to 5-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 16-inch wheels, and quality components across the board. With a familiar coaster brake and rear hand brake on the Coaster, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. - Lightweight alloy frame - Kid-sized components - Coaster brake with rear hand brake - MTB tread tires - Training wheels included
Norco's 20-inch Roller all-purpose mountain bikes are perfect for getting your 5- to 8-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 20-inch wheels, and quality components across the board. With front and rear hand brakes, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. GEOMETRY AND FIT Low top tube standover heights and shorter chainstay lengths give us the ability to fit smaller children on bikes with larger wheels, while short stems and wide bars add stability, making it easier than ever for young riders to build skills and confidence. EASY TO USE BRAKES AND SHIFTERS We’ve added small levers and reach adjust to fit small hands so youngsters can learn how to use hand brakes quickly. Brakes are easy to use inspiring confidence so they can get used to using hand brakes at a younger age. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these bikes including stainless steel spokes, a quality lightweight saddle, soft krayton rubber grips. Jr. BMX pedals were specifically selected for durability, safety, and long lasting performance. LIGHTWEIGHT FRAME AND COMPONENTS Our 20-inch all-purpose mountain bikes come complete with size scaled tubing and are carefully fitted with the lightest components for optimal responsiveness and overall ride experience.
Norco’s Run Bikes are the perfect way for little ones to learn the basics and develop a love of riding. Featuring 10-inch air tires and a lightweight aluminum frame with lower standover to fit smaller riders, kids can start riding early and often. LIGHTWEIGHT FRAME AND COMPONENTS Our run bikes come complete with and aluminum frame and size scaled tubing to help little ones learn to stop when the time is right. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these little run bikes including stainless steel spokes, a quality lightweight saddle and soft krayton rubber grips. GEOMETRY AND FIT Designed with a low standover height and new drop outs for our littles to easily climb on and off and build skills and confidence. ALUMINUM QR SEATPOST CLAMP As your little one grows - the quick release seat post clamp will come in handy as it allows for easy adjustment of seat height for kids that want to get up and go!
Norco’s Run Bikes are the perfect way for little ones to learn the basics and develop a love of riding. Featuring 12-inch air tires and a lightweight aluminum frame with lower standover to fit smaller riders, kids can start riding early and often. As your little ripper discovers their need for speed, they can get used to controlling it with the easy-to-use rear v-brake and small lever with reach adjust. LIGHTWEIGHT FRAME AND COMPONENTS Our run bikes come complete with and aluminum frame, size scaled tubing and a rear hand brake on our 12-inch models to help little ones learn to stop when the time is right. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these little run bikes including stainless steel spokes, a quality lightweight saddle and soft krayton rubber grips. EASY TO USE BRAKES Wee ones riding the 10-inch Ninja and Mermaids will get used to controlling their riding with their feet or move up to hand brakes on the 12-inch run bikes with the easy-to-use rear v-brake with a small brake lever with reach adjust. GEOMETRY AND FIT Designed with a low standover height and new drop outs for our littles to easily climb on and off and build skills and confidence. ALUMINUM QR SEATPOST CLAMP As your little one grows - the quick release seat post clamp will come in handy as it allows for easy adjustment of seat height for kids that want to get up and go!
With the frame and mid-modulus carbon fork's lateral stiffness and shock-absorbing vertical compliance that allow for an efficient ride while smoothing out rough surfaces, the Section S2 lets you put your head down and keep your legs churning out the watts – no matter where the ride ends up. Benefiting from Shimano's best-in-class 105 drivetrain, the Section S2's speed is confidently controlled in all types of weather by direct mount 105 hydraulic disc brakes – which is great, because the ample tire clearance and stealthy mounting options for full fenders make the S2 ideal for all-weather riding. The sealed bearing thru-axle hubs and tubeless-ready rims provide confident, precise control on any road surface you encounter. - Reynolds 725 chromoly steel frame - Mid-Modulus carbon fork - Alex ATD560 tubeless ready wheel set - Shimano 105 ST-R7000 22-speed drivetrain - TRP Spyre-C dual-piston mechanical disc brakes
The Sight Carbon boosts every All-Mountain rider's confidence with improved descending capability, adept, sure-footed climbing, and efficient pedaling. By re-imagining how we design bikes, our engineering department shattered the status quo with the Ride Aligned design system, addressing how a rider's center of gravity impacts the bike's performance, and then built the Sight's All-Mountain design and aluminum frame around that. - Carbon mainframe and seatstay, 150mm rear travel - Ride Aligned - Shimano Deore 12sp w/10-51T cassette - RockShox Lyrik Select Charger RC, 160mm, short offset fork - RockShox Super Deluxe Select + RT Debonair 2, Shock - Maxxis Assegai 2.5"/ Dissector 2.4" 3C Max Terra/ EXO+ /TR - Two unisex frame colors available - Stan's Tire Sealant included - SDG Bel Air V3 Saddle RIDER BENEFITS: - RIDE ALIGNED: The Sight uses Norco's Ride Aligned design system which matches each individual bike to the human who rides it, creating a customized platform that is both stable and balanced, allowing the rider to push harder. Using individual rider metrics, precise suspension kinematics, and proprietary app technology, you'll align with your ride experience like never before. - LONG-TRAVEL DROPPER POSTS: Every Sight features short seat tubes for maximum standover clearance, and allowing for size-specific, 34.9mm long-travel dropper posts to get seats completely out of the way in the rough stuff without sacrificing strength and stiffness. - PRECISION SUSPENSION: The Sight's RockShox and Fox suspension components are mated to our precisely-engineered Ride Aligned kinematics to produce 150mm of travel in back and 160mm up front. Combined with the Ride Aligned Bike Setup Guide, the Sight's suspension is easy to dial-in for every rider. - THE POWER TO STOP: We equipped every Sight with 4-piston hydraulic brakes and 200/180mm rotors to give you the speed-control you need to hit the perfect line on every ride and pull you back when the ruckus gets a little out of hand. - DETAILS MATTER: Every Sight, in every size can fit a full-sized water bottle. Every frame size is available in both 27.5" and 29". There's enough space for 2.6" tires, but we've equipped 2.4's with tough, supportive sidewalls that are lighter than DH, but tougher than Trail, and we've spec'd quick-engagement freehubs because we know details matter. All of them. - ADDED FRAME FEATURES: The Sight features custom frame protection and a new shuttle guard to protect it from long, rowdy days on the trail and when it's hanging off the back of your buddy's pickup, and the under-top tube mounts provide easy mounting for some of the most popular aftermarket storage bags or accessories. Wheel size: - Sizes Small – X-Large: 27.5-inch - Sizes Small – X-Large: 29-inch
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
The Norco Aurum A7 offers a World Cup-proven design in a premium alloy frame. This 650B-wheeled downhill race and park bike combines their most advanced mountain technologies including Gravity Tune, 200mm A.R.T. suspension and an integrated shuttle guard. Latin for gold, the Aurum delivers high-speed control and durability for full days in the park or racing against the clock.
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. Precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control, while the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most. The Aurum — Latin for “gold” — earned its name by turning the most challenging terrain features into advantages over other riders. Devour steep, gnarly sections with high-speed control and push your limits whether you’re doing park laps or racing against the clock.
Norco’s Aurum Carbon 7.1 is here to blast backwoods shuttle runs, laps in the park, and World Cup courses alike. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when tackling some of the nastiest tracks on earth. Norco knows that DH bikes experience some of the roughest riding conditions, so they incorporate Armorlite resin and integrated frame guards throughout to bolster impact resistance, meaning you can focus on taking the fastest line, not necessarily the safest. Norco’s A.R.T. rear suspension with Gravity Tune powers Cane Creek’s insanely adjustable Double Barrel coil shock for a perfect blend of big-hit compliance with pedaling efficiency. Build up the Aurum Carbon 7.1 and get ready for the ride of your life!
The Aurum HSP was created for one single purpose: to be the fastest downhill mountain bike available. The Aurum HSP's full carbon frame is engineered for maximum strength and increased vibration damping at speed. The High Single Pivot suspension relies on precision kinematics and a chain idler wheel to ensure the suspension absorbs any obstacle between you and victory, while remaining unaffected by drivetrain forces. The adjustable reach ensures easy adjustment for rider fit or preference. Available in both 27.5 and 29" models, the Aurum HSP features Norco's Gravity Tune geometry to provide the same ride characteristics and weight balance across all three frame sizes. Starting with this world-class frame, you get to determine every detail and scrutinize every part in building your ultimate descender to power around every corner and across the finish line for your time in the Hot Seat.
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world in pursuit of gold. - Aurum HSP Full Carbon Frame: Lightweight and durable full carbon fiber frame for improved stiffness-to-weight ratio, increased vibration damping and maximum strength - Gravity Tune: Ensures optimal body position and ideal front/rear weight distribution for riders of all sizes to deliver superior handling and control at high speeds - A.R.T. Suspension: The most extreme iteration of Norco’s proven A.R.T. suspension philosophy to date. Optimized for DH race purposes delivering superior grip, support, and control on steep and rough terrain - Adjustable Front Center: Allows riders to make easy adjustments to the bike’s front center and wheelbase length for quick and easy fit and setup tuning - 27.5" or 29” wheels: offering M-XL riders a choice of wheel sizes to further fine-tune handling characteristics based on their riding style
Want to see what you're capable of? First, you need a bike to get you there. Get started with Norco's Range Carbon 7.3 Framekit. Its lightweight carbon frame is seriously stiff for inspired cornering and wonderful responsiveness, while the 650B wheels increase traction and hold momentum like a 29er, yet are quick, playful and strong like 26-inch hoops. Out back you've got 160mm of Norco's legendary A.R.T suspension so you'll have the confidence and control to barrel into anything full speed. Oh yeah, that's all driven by a Cane Creek Double Barrel shock for maximum trail steeze. The 7.3 framekit has the mount for a front derailleur, so it's all ready to go for 2x or 1x systems.
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis, and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. You already have your strategy, execute with your Tactic.
Kids don't realize that they can't do things. They just try. So even if your child isn't ready to pedal a bike, The MyKick balance bike lets them power along just by kicking. Your kids will quickly learn to coast and balance on two wheels. It's the natural evolution from riding in our bike trailers. With an adjustable seat post and handlebars, it grows with your child. Give your kids a jump on riding a bike with the Burley MyKick. - Comfortable rubber grips - Easily adjustable, kid-sized seat - Rubber, long lasting, flat-free tires - Quality, spoked wheels - Ball bearing hubs and headset
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